Asics sneakers reuse vehicle airbag fabric, win design award

Leftover fabric from car airbags is now being used in sneakers, helping to lower the environmental impact of cars and footwear alike.

The Asics Gel-Sonoma 15-50 uses airbag nylon fabric remnants from Toyoda Gosei, one of Toyota’s captive suppliers, in its upper elements. Launched in January 2023, the sneaker won a Good Design Award 2024 from the Japan Institute of Design Promotion.

Toyota Land Cruiser showing off airbags

“Making an upcycled product using waste material as a main material is seen as the kind of action that is needed by society, both from the viewpoint of effective use of materials and in arousing users’ interest in material waste in today’s society,” jurors said in a statement.

Toyoda Goesi has also marketed bags and pen cases made from airbag fabric and scraps from leather steering-wheel wrappers under its own Re-S brand. There have been a great many airbag recalls in recent years, some of which include hundreds of thousands of vehicles, like the Toyota Grand Highlander, so if the material could potentially be recovered, the supplier has shown a way to use it.

2025 Toyota Grand Highlander

Automakers and suppliers are also well on the way to cutting the footprint of vehicles by taking other types of recovered materials—from landfill waste to ripped jeans—and using them for vehicle cabins.

Other odd but useful recovery efforts that may pay off big include recovering magnet material from old hard drives for EV motors. And Kia has ambitious plans, announced in 2021, to phase out leather and up the level of recycled plastics in its cabins and vehicles.